Liu, Weihua; Wang, Di; Zhao, Xuan; Si, Cheng; Tang, Ou - In: Asia Pacific Journal of Marketing and Logistics 31 (2019) 4, pp. 898-924
Purpose: The purpose of this paper is to analyze the influencing factors of new logistics service product design (NLSPD) in China to establish a theoretical framework for the future development of the logistics industry. Design/methodology/approach: The paper adopts the multi-case study method...