Liu, Weihua; Xiaoyu, Yan; Tang, Ou; Hou, Jiahe - 2023
In business operations, a two-sided platform serves as an intermediary connecting two sets of agents in the two-sided market and new entrants are commonly seen. Due to unfamiliarity with the market, the entrant may be overconfident in estimating consumer’s utility, i.e., overestimating. In...