Showing 51 - 60 of 223
Consider a publisher of online display advertising that sells its ad resources in both an upfront market and a spot market. When planning its ad delivery, the publisher needs to make a trade-off between earning a greater short-term profit from the spot market and improving advertising...
Persistent link: https://www.econbiz.de/10013244984
Persistent link: https://www.econbiz.de/10010185053
The impact of Chinese culture can be felt in all areas of business and management in China, from Chinese firms to Western companies. This edited volume integrates contributions from multiple disciplines and countries, including China, Hong Kong, Taiwan, France, Australia, New Zealand, Canada,...
Persistent link: https://www.econbiz.de/10009479761
Persistent link: https://www.econbiz.de/10003768817
Persistent link: https://www.econbiz.de/10003829084
Persistent link: https://www.econbiz.de/10012096181
Persistent link: https://www.econbiz.de/10012096306
Persistent link: https://www.econbiz.de/10012636571
To mitigate the farmer poverty and income inequality, many developing countries have introduced subsidy schemes to improve the incomes of farmers. Two commonly observed schemes are the input-based subsidies, which aim to reduce the input purchasing costs of farmers, and the output-based...
Persistent link: https://www.econbiz.de/10012899259
Coordinating the efforts of contractual parties in information security outsourcing is challenging given that a managed security service provider (MSSP) and its contractual partners cannot perfectly observe or verify each other's investment. This study examines the use of multilateral contracts...
Persistent link: https://www.econbiz.de/10013232605