Purpose This study aims to examine the role of the servicescape in the customer experience management (CEM) of a themed amusement park following the COVID-19 pandemic. Considering the managers’ and customers’ perspectives, this study specifically addresses the following three research...

Purpose – The purpose of this paper is to explore the concept of effective public speaking (EPS), and its antecedents and effects to provide a conceptual framework for the study of EPS in the field of corporate communication. Design/methodology/approach – This is a conceptual paper whose...

<em>Sustainable development in action: the role of the Cooperative Credit Banks in the local Community</em> - This paper will analyze the role of Cooperative Credit Banks (CCBs) as actors and promoters of sustainable development within the local community. In particular, the Total Corporate Communication...

Purpose – The purpose of this paper is to examine the contribution of corporate architecture to social value creation. It especially analyses the social effects of investments in experiential corporate architecture that have been carried out by Italian industrial companies....

Purpose – The paper aims to go through signage management from the standpoint of the user in a service quality perspective and by three principal means. First, it gives a literature review on the theme. Second, it identifies the needs that users expect to be satisfied when using signage....