Dang, Van Thac; Nguyen, Ninh; Wang, Jianming - In: International Journal of Retail & Distribution Management 48 (2020) 12, pp. 1277-1299
Purpose: Anchored on social trust theory, social identity theory and signalling theory, this study investigates the process of how consumers respond to online retailers' corporate social responsibility (CSR). Design/methodology/approach: Following the hypo-deductive research design, a unique...