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Purpose The application of mobile augmented reality (MAR) for enhancing user experiences and consumer patronizing intention has been the focus of recent MAR literature. Few studies examine the differences between apps. This study fills the research gap by examining how consumers assess their...
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Purpose: The purpose of this research is to investigate how the consumer’s trusting mechanism influences their behavioral adoption intention in the context of genetic testing. Design/methodology/approach: Based on the technology acceptance theory and trust formation theory, the research...
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Since the concept of business intelligence (BI) was introduced in the late 1980s, many organizations have implemented BI to improve performance but not all BI initiatives have been successful. Practitioners and academicians have discussed the reasons for success and failure, yet, a consistent...
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The purpose of this dissertation is to examine the external factors that influence an organizations' business intelligence (BI) data collection strategy when mediated by BI attributes. In this dissertation, data warehousing strategies are used as the basis on which to frame the exploration of BI...
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