Wei, Xinyu; Xie, Heng; Peng, Xianghui; Prybutok, Victor - In: Industrial Management & Data Systems 121 (2020) 2, pp. 290-311
Purpose: The purpose of this research is to investigate how the consumer’s trusting mechanism influences their behavioral adoption intention in the context of genetic testing. Design/methodology/approach: Based on the technology acceptance theory and trust formation theory, the research...