Purpose This paper aims to introduce the background with the theme issue question: How is the hospitality and tourism industry in India responding to the dynamic digital era? Design/methodology/approach The paper has discussed the importance of digital technologies and its scope in customer...

Purpose The study aims at analyzing the adoption and preference of E-Marketing tools in five-star hotels in India. This paper also explores the scope of artificial intelligence and the challenges with regards to its application. Design/methodology/approach A qualitative approach is adopted for...

Purpose The fourth industrial revolution (4IR) has changed the way people operate. All sectors of the economy have been affected by this technological advancement. However, little is known of how 4IR technologies are used in Africa. This paper aimed to investigate how 4IR technologies can be...

Purpose The widespread usage of artificial intelligence (AI) is prompting a number of ethical issues, including those involving concerns for fairness, surveillance, transparency, neutrality and human rights. The purpose of this manuscript is to explore possibility of developing cognitive...

Purpose The overall functioning of this system is based on two approaches: construction and supervision. The first is conducted entirely by the machine, and the second requires the intervention of the designer to collaborate with the machine. The morphological translation of urban rules is...

Purpose This viewpoint paper aims to explore the adoption of artificial intelligence (AI) in personalized learning for employees and its potential, challenges and ethical consideration to transform the landscape of employee’s performance improvement. Design/methodology/approach A review of...

Purpose – Increasingly over the next decade corporate leaders will have to deal with the political and social fallout of othersourcing – the ability to have work done by robots and computer programs. Design/methodology/approach – Provides examples of this othersourcing trend in every kind...

Purpose The purpose of this study is to develop a method to assess social performance. Traditionally, environment, social and governance (ESG) rating providers use subjectively weighted arithmetic averages to combine a set of social performance (SP) indicators into one single rating. To overcome...