The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa. The research was theoretically grounded on the diffusion of innovation and the theory of planned behaviour models. A descriptive quantitative research design...

The rapid growth of student loan debt has led to increased public attention on college students' financial aid and financial behaviour. This study addresses the psychological process underlying effective college student financial behaviour and its determinants. A model modified based on planned...