Suh, Taewon; Jung, Jae C.; Zank, Gail M.; Arend, Richard J. - In: Journal of Business & Industrial Marketing 34 (2019) 4, pp. 862-874
Purpose: Assuming that supplier knowledge can either strengthen the partnership by nurturing the commitment and trust between partners or allow the buyer to be more calculative, this study aims to propose two types of knowledge sharing in supplier relationship – a type benefiting the...