Inderst, Roman; Thomas, Stefan - 2021 - Version: 05 July 2021
valuation analysis). This observation is of particular relevance when WTP regards sustainability, the "non-use value" of which … sustainability, while keeping the analytical framework within the realm of the CW paradigm. In terms of practical implications, we … sustainability, as they may rather echo learnt but unreflected heuristics and may be subject to the specific shopping context, such …