What makes people choose low-carbohydrate, high-protein food (low-carb food), which is good for health but usually tastes bad? Using panel data on US beer consumption in which each consumption occasion is uniquely associated with various companion-based consumption contexts and exposure levels...

Shopping patterns of consumers vary as the level of size and brand of stores change jointly or separately. Brand and size can be either complementary or substitutable with respect to consumers' shopping characteristics. They are complementary to spending per visit, or brand magnifies the...

Social learning is thought to be a key determinant of the demand for movies. This can be a double-edged sword for motion picture distributors, because when a movie is good, social learning can enhance the effectiveness of movie advertising, but when a movie is bad, it can mitigate this...

In this paper, we investigate the determinants of R&D cooperation in Korean information and communications technology (ICT) manufacturing firms. In particular, we focus on the differing role of determinants in R&D cooperation between ICT firms and non-ICT firms. Using data from the 2005 Korean...