Honda is engaged in business activities on a global scale. It is necessary for Honda associates worldwide to understand, respect, share and implement a unifying philosophy. This philosophy should be the base of action and judgment for all companies and associates within the Honda Group. Honda's...

The Diversey acquisition from the Unilever group was official the 1st April 1996. The final aim of this operation consisted in a merger between the new acquired company and Industrial Lever to create a new world leader reality in the industrial cleaning field. An acquisition process is in every...

The critical role of corporate culture is particularly evident today in large corporations. In complex organizations oriented toward overcoming physical competition (market-space management), corporate culture thus assumes a central role in the governing of internal, external and co-makership...

Globalisation imposes transition in the spatial competition relationships, specifically the abandonment of a competition domain coinciding with specific physical or administrative contexts (a product category, a country, a region, a geographical area, etc.). Competition in global markets shapes...

In global markets, a 'competitive' corporate culture tends to develop communications and information flows, manufacturing decentralisation, decision making autonomy, operating accountability and ethical conduct. In this context, the global corporate culture highlights the central role of...

An organisation looking for cost as a key competitive advantage becomes more focused on the bottom line than on the consumer. This might have an impact after a few years on the culture, the firm capabilities of market sensing and the firm configuration. It will be interesting to follow P&G's...

While both cultural and legal norms (institutions) help foster cooperation, culture is the more primitive of the two and itself sustains formal institutions. Cultural changes are rarer and slower than changes in legal institutions, which makes it difficult to identify the role played by culture....

This article proposes an interpretation of the firm as a bundle of interacting communities, in the perspective of the knowledge-based economy. It focuses on the examination of the forms of voluntary co-operative exchange in the communities and the emergence of collective beliefs and corporate...

Cross-functional integration (CFI) is regarded as a key success factor in new product development. Since most of the research in this area has been conducted in single-country environments, researchers have asked how CFI is affected by national culture and have pointed out the need to analyze...

You cannot compete in time with airlines on transcontinental runs, but you can outstrip them in comfort, safety, dependability of service, and also show the passenger the countryside. This, we believe, is a permanent market (Edward G. Budd Jr, speech before the American Association of Passenger...