Calvo-Porral, Cristina; Lévy-Mangin, Jean-Pierre; … - In: Marketing Intelligence & Planning 31 (2013) 6, pp. 601-619
Purpose – The purpose of this paper is to address two issues. First research goal is about analyzing differences in perceived quality in higher education (HE) between a private and a public university centre. Second, the research aims to analyze which are the key dimensions in perceived...