Consumer interest in organic wine is growing, but the effects of organic label, consumer quality perception and the … support for the benefits claim of organic wine are not yet fully understood and at times doubtful. The literature shows a very … heterogeneous picture regarding consumer behaviour and preferences for organic wine. This study seeks to understand the link between …

dealcoholization intensity information on the label. The analysis assumes dealcoholized wine is an imperfect substitute for traditional … wines. Dealcoholization level, price, and other wine attributes are simultaneously evaluated by drawing on choice …-modeling techniques. The results suggest that alcohol content of wine positively influences consumers' preferences and that …

wine consumption, a growing proportion of consumers seems to address sulphites as possible culprits. Hence, the objective … of this study is to assess consumers' willingness to pay for wine bearing a sulphites-free label in two traditional wine … producing countries, Italy and Spain. The methodological framework is based on the specification of the Becker …

experimental auction mechanism in Italy by assessing young consumers' willingness to pay for three different wines (i …' (N = 200) characteristics related to their personal values, pro-environmental attitudes, wine habits, labeling attitudes … prices for water saving labeled wines. Additionally, wine consumption frequency, label trust and use as well as consumers …

of health warnings on wine labels in two countries with different legal approaches: France and Italy. A Discrete Choice … Experiment was realized on a sample of 500 wine consumers. Three warning options were applied: the long-term effect of drinking … neutrally framed messages. Results also show some significant differences among preferences in France and Italy, providing …

Is it possible to exploit cognitive biases so that a non-professional taster prefers one wine to several other … the ranking between different wines and to get tasters to prefer a wine over other absolutely identical wines. Finally, a …