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Brand image and behavioural intentions : mediating role of brand equity and brand trust in the herbal industry

Oppong, Peter Kwasi; Owusu, Joseph; Owusu Ansah, Wilberforce - In: African journal of business and economic research : AJBER 18 (2023) 4, pp. 191-212

Persistent link: https://www.econbiz.de/10014574266

The Relationship between Word-of-Mouth, Satisfaction, Trust and Loyalty in Herbal Medicine Industry

Oppong, Peter Kwasi; Gyawu, Adelaide; Yawson, … - 2021

Favourable word-of-mouth, customer satisfaction and trust are essential elements for strengthening customer brand loyalty to gain a sustainable advantage in a competitive market. However, there is a relative scarcity of research on the impact of word-of-mouth and customer satisfaction on brand...

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Measuring customer-based brand equity in traditional herbal medicine market in Kumasi, Ghana

Oppong, Peter Kwasi; Phiri, Maxwell A. - In: African journal of business and economic research : AJBER 13 (2018) 3, pp. 115-133

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Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price : the role of herbal brand image in Ghana

Oppong, Peter Kwasi; Owusu, Joseph; Owusu Ansah, Wilberforce - 2022

Persistent link: https://www.econbiz.de/10013429147

Achieving entrepreneurial intention through entrepreneurial orientation, social network ties, and market intelligence generation perspectives

Owusu, Joseph; Naeem Hayat; Oppong, Peter Kwasi; Owusu … - 2022

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Optimizing drug supply chain in hospital pharmacy department : an empirical evidence from a developing country

Mensah, John; Annan, Jonathan; Asamoah, David - In: Business and Economic Research : BER 5 (2015) 2, pp. 153-169

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Stimulating innovation through public procurement : barriers to awareness level of public procurement of innovation

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Optimizing drug supply chain in hospital pharmacy department : an empirical evidence form a developing chountry

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Working capital-targeting and firms life cycle : analysis of persistence and speed of adjustment

Seidu, Baba Adibura; Queku, Yaw Ndori; Tackie, George; … - In: African journal of business and economic research : AJBER 17 (2022) 3, pp. 117-143

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