For refractory industries to be successful in terms of reasonable profit rate with multiplying sales and consistently rising market share, it is essential for them to adapt the most appropriate marketing strategy for creating new customers and retaining them. So, to cope with the changing...

Chapter 1: Consumer Engagement in Digital Entertainment: A Systematic Review -- Chapter 2: Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms -- Chapter 3: A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector through...

Communication is increasingly at the center of human activity and crucial to the success of individual professionals and their organizations. Moreover, communication in various organizations (companies, schools, etc.) encompasses all the means, both formal and informal, by which information is...