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This paper uses cognitive mapping techniques to understand how political brand equity is formed, and how it differs, and changes, from the perspective of citizens, across the four largest Irish political parties, between 2013 and 2016. The paper assesses the fundamental aspects of branding and...
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Digital transformation and the fourth industrial revolution are increasingly impacting all aspect of everyday life, including business management. The use of AI comes with substantial advantages in the short, medium and long term, but also creates substantial new risks that must be appropriately...
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Purpose: This paper aims to present an interpretation of freehand drawings produced by a sample of final year degree level learners in response to the question: “What is civic engagement”? The aim in using this approach, with final year degree learners from different countries, but pursuing...
Persistent link: https://www.econbiz.de/10012278289
Against the backdrop of the ongoing Microsoft antitrust litigation, this paper examines issues of competition policy for computer software markets. US antitrust law provides the main focus, but occasional parallels are drawn with the EU competition regime. A “dynamic compatibility regime” is...
Persistent link: https://www.econbiz.de/10005561032