Ataniyazova, Zamira; Friedman, Barry; Kiran, Prabha - In: International journal of corporate social … 7 (2022) 1, pp. 1-15
Organizations strive to satisfy salient and unmet consumer needs by providing value through their products and services. If environmentally sustainable "green" brands successfully exist by addressing environmental issues in developed countries where environmental consciousness is high, there may...
