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Online lead generation : an emerging industry

Stolz, Simon; Wisskirchen, Kilian C.; Schlereth, Christian - In: Marketing review St. Gallen : Marketingfachzeitschrift … 38 (2021) 4, pp. 32-39

Persistent link: https://www.econbiz.de/10012614736

Social capital accumulation through social media networks : evidence from a randomized field experiment and individual-level panel data

Weiler, Michael; Stolz, Simon; Lanz, Andreas U.; … - In: MIS quarterly 46 (2022) 2, pp. 771-812

Persistent link: https://www.econbiz.de/10013286499

Predicting tie strength with ego network structures

Stolz, Simon; Schlereth, Christian - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 40-52

Persistent link: https://www.econbiz.de/10012592153

Social Capital Accumulation Through Social Media Networks : Evidence from a Randomized Field Experiment and Individual-Level Panel Data

Weiler, Michael; Stolz, Simon; Lanz, Andreas U.; … - 2022

Work-related social media networks (SMNs) like LinkedIn introduce novel networking opportunities and features that promise to help individuals establish, extend, and maintain social capital (SC). Typically, work-related SMNs offer access to advanced networking features only to premium users in...

Persistent link: https://www.econbiz.de/10014088640