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of the material used in clothing is presently recycled. There is an increasing trend in modern consumers to buy pre … is cheap and affordable yet stylish clothing, easy shopping, temptation most of the time, and fast fashion. Originality … environmental sustainability. …
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Green consumption and pro-environmental behaviour have attracted considerable attention from academic marketing scholars. From the South Asian perspective, investigation on environmental awareness, social recognition, and self-image building through green consumption is very limited,...
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