The Generalized Second Price (GSP) auction is the primary auction used for monetizing the use of the Internet. It is well-known that truthtelling is not a dominant strategy in this auction and that inefficient equilibria can arise. Edelman et al. (2007) [11] and Varian (2007) [36] show that an...

We analyze a firm's optimal pricing of a new service when consumers interact in a network and impose positive externality on one another. The firm initially provides its service for free, leveraging network externality to promote rapid service consumption growth. The firm raises the price and...

Motivated by viral marketing on social networks, we study the diffusion process of a new product on a network where each agent is connected to a random subset of others. The number of contacts (i.e., degree) varies across agents and the firm knows the degree of each agent. Further, the firm can...

For online resource allocation problems, we propose a new demand arrival model where the sequence of arrivals contains both an adversarial component and a stochastic one. Our model requires no demand forecasting; however, due to the presence of the stochastic component, we can partially predict...

On online platforms, consumers face an abundance of options that are displayed in the form of a position ranking. Only products placed in the first few positions are readily accessible to the consumer, and she needs to exert effort to access more options. For such platforms, we develop a...

We study dynamic matching in an infinite-horizon stochastic market. While all agents are potentially compatible with each other, some are hard-to-match and others are easy-to-match. Agents prefer to be matched as soon as possible and matches are formed either bilaterally or indirectly through...

Nonprofit crowdsourcing platforms such as food recovery organizations rely on volunteers to perform time sensitive tasks. Thus, their success crucially depends on efficient volunteer utilization and engagement. To encourage volunteers to complete a task, platforms use nudging mechanisms to...