Recently, many commodity groups have shifted promotion expenditures from generic advertising to non-advertising activities such as in-store promotion programs. Accordingly, corresponding evaluation methods need to be developed to identify the benefits of these non-advertising programs. We...

An imperfect competition model for the Japanese rice market is developed to examine the impact of the current supply control policy used in Japan. The model simulates farm revenues with and without the current Acreage Reduction Program (ARP). The results indicate that the current ARP enhances...

The mandatory nature of generic advertising funding remains a contentious issue. Theoretically and in laboratory environments, a provision point mechanism with a money-back guarantee offers an attractive voluntary alternative to the standard voluntary contribution mechanisms, yet in practice,...

Anthropogenic emissions of carbon dioxide and other "greenhouse" gases have the potential to substantially warm climates worldwide. While the timing and magnitude of global warming is uncertain, scientists on the Intergovernmental Panel on Climate Change (IPCC) predict that average global...

The degree of market power exercised by fluid and manufactured processors in the U.S. dairy industry is estimated. AppelbaumÂ’'s quantity-setting conjectural variation approach is cast into a switching regime framework to account for the two market regimes created by the existence of the...

This study experimentally tests whether a modification to the centralized quota sales system is capable of lowering the price of the milk quota in Québec, while at the same time minimizing the negative impacts on the auction's efficiency. This modification consists of applying two treatments on...

Advertising can rotate the demand curve if it changes the dispersion of consumers valuations. We provide an elasticity form measure of the advertising-induced demand curve rotation in five demand models and test for its presence in the U.S. non-alcoholic beverage market. The AIDS model reveals...

Consumers indicate on surveys that price and freshness are important to their purchase decisions. If this is true, then why don’t retailers sell milk differentiated by the date it was pasteurized or why are meats not displayed with several different prices based on time since butchering? Our...

Quantity and quality effects of advertising are investigated in this article. A censored demand system is estimated for fish, beef, pork, and other meats using Norwegian household data. In the demand model, generic fish advertising and meat advertising is introduced as demand shifters, and at...

This article examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each campaign followed a bell-shaped pattern....