: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China …. --Prof. Christine Ennew, PhD, Emeritus Professor of Marketing, Warwick Business School The authors’ commitment to academic …

The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …

of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …

of producer demand for marketing information and consultants is proposed that decomposes price received into exogenous … marketing consultants substitute for expenditures on market information systems. …

selection; and recent changes in handling, procurement, and marketing. …

Women play an important role in agricultural production and marketing in PNG. However, their contribution to the local … endeavour to generate income from sweet potato marketing. Two group discussions were held in Goroka and Mount Hagen. The results … indicate that specific marketing issues facing women farmers are: heavy work load, high cost and unreliable transport, poor …

received greatest attention. In nearly the entire continent, the so-called traditional marketing sector – open air markets …, dispersed informal vendors, and traditional shops – is expected to play a dominant role in fresh produce marketing for several … production and marketing systems over a time frame acceptable to most policy makers and donors. Public engagement, preferably …

shareholders is recommended to increase grower governance of the supply chain and marketing of wheat. …