Spanish Abstract: El comercio electrónico en la modalidad Business to Consumer es una modalidad que presenta una serie de atributos beneficiosos para el desarrollo del comercio. Sin embargo, su adopción no ha presentado una tasa de crecimiento tan alta como la que se esperaría, incluso en...

This paper is based on the positioning concept as it was established in 1972 by Al Ries and Jack Trout as being “a tangible good, a service, a company, an organism or even a person. Positioning does not mean what one does with the product but especially what the product represents according to...

We study the structure of optimal customer acquisition and customer retention strategies in an infinite horizon model of a firm in a competitive industry. We examine the effects of changes in customer profitability, density of competition, and discount rate on the optimal allocation of marketing...

The policy for logistic service appears to be part of the overall organizational policy for customer service, but it is particularly meant for logistic activities accomplishment according to customers' requirements. The present report studies the various levels of logistic service's influence on...

The Thanksgiving-Christmas holiday period is a major sales period for US retailers. Due to higher store traffic, tasks such as restocking shelves, handling customers' questions and inquiries, running cash registers, cleaning, and bagging, become more urgent during holidays. As a result, the...

This paper studies how a firm should make pricing and transparency decisions when consumers care about supply chain characteristics. We first show how preferences that account for price and unit cost constrain the firm’s pricing power and profit. Surprisingly, we find that the firm may be...

“The proof of the pudding is in eating it”. The product will succeed only if people have successfully implemented it and benefitted from it. Prem not only discusses the behavioral factors responsible for success or failure of IT product life cycle, but introduces a whole new field of...

Objective - Despite growing concerns for the natural environment and overall public health, waste levels in South Africa remain alarmingly high. A solution suggested to overcome this rising levels of waste is the practice of zero waste shopping. It should be acknowledged that people around the...

There is so much euphoria about IT, particularly with IT proliferating into every area of our lives. Miracles of IT like the internet, on-line services like banking, shopping, home delivery of goods, cab-booking services, ease of communication through social media, GPRS, home-based conferencing...

A recent Gallup poll found only 13% of Americans trust the media “a great deal,” while 28% indicated that they trust the media “a fair amount.”However, evidence suggests a more favorable situation for local journalism.Poynter’s 2018 Media Trust Survey and a recent Knight...