In 2002, thirty-four chief executives of the world’s largest multinational corporations signed a document during the World Economic Forum (WEF) entitled, ‘Global Corporate Citizenship: The Leadership Challenge for CEOs and Boards’. These included Coca-Cola, Deutsche Bank, Diageo, Merck &...

The main aims of the International Labour Organization (ILO) are to promote rights at work, encourage decent employment opportunities, enhance social protection and strengthen dialogue on work-related issues [1]. The unique tripartite structure of the ILO gives an equal voice to workers,...

The World Tourism Organisation established the Global Code of Ethics for Tourism (GCET) in 1999. Two years later, the United Nations acknowledged them and encouraged UNWTO to promote the effective follow-up of its provisions. Essentially, the global code of ethics are a ‘comprehensive set of...

The term corporate citizenship is typically used to describe corporations in their socio-political role. It recognizes that corporations are involved in social activity beyond mere financial activities and carry obligations to contribute to the social well-being of a society. As the term...

Several brands are striving in their endeavors to find new ways to improve their consumer engagement through social media. They are using different tools including influencer marketing through social networking sites (SNSs). Therefore, this chapter addresses a gap in the academic literature as...

The latest advances in digital technologies have changed the way companies communicate with their stakeholders. This chapter explores the businesses’ usage of digital communication channels. It focuses on their utilization of social media for marketing and promotion of products, corporate...

Students are increasingly utilizing mobile learning applications (m-learning apps) in various contexts. They can access their content from anywhere, anytime. This research explores the students’ perceptions about learning technologies in a higher educational context. It integrates the...

Literature review about corporate social responsibility (CSR) suggests that there are organisational benefits to be gained from unintentional discretionary expenditure in laudable behaviour. With this in mind, the methodology integrates insights from the ‘stakeholder theory’ and the...

European Union (EU) institutions and agencies are increasingly raising awareness on the circular economy agenda. They are encouraging marketplace stakeholders to engage in sustainable production and consumption behaviors by reducing, reusing, restoring, refurbishing and recycling resources in...

This contribution suggests that community-based tourism (CBT) can create commercial and social value to destinations, local businesses as well as to residents. At the same time, it clarifies that CBT offers rich, immersive cultural experiences that can enhance the tourists’ experiences when...