Showing 1 - 10 of 37,233
advertising leads to more positive press coverage. This advertising bias in reporting is found among local and national newspapers …. Further results show that advertising bias manifests particularly in less negative reporting after bad news events such as …This paper investigates whether newspapers report more favorably about advertising corporate clients than about other …
Persistent link: https://www.econbiz.de/10010487261
We randomize advertising content motivated by the psychology literature on sympathy generation and framing effects in … to past donors, finds that the effect of sympathy bias on giving is smaller in percentage terms but statistically and … relevance of multiple behavioral theoretical constructs in the sympathy bias and charity domain within one field setting. Beyond …
Persistent link: https://www.econbiz.de/10013006619
advertising leads to more positive press coverage. This advertising bias in reporting is found to be mitigated but not eliminated … by newspapers' reputational concerns. Advertising bias manifests particularly in less negative reporting of a newspaper …This paper investigates whether newspapers report more favorably about advertising corporate clients than about other …
Persistent link: https://www.econbiz.de/10012997590
most cases these publications accept advertising from the very firms whose products they review, raising the possibility … that they bias product reviews to favor advertisers. To test for biased product reviews, I exploit the fact that of the two … major U.S. wine publications only Wine Spectator accepts advertising. Using ratings from Wine Advocate to proxy for quality …
Persistent link: https://www.econbiz.de/10014203565
. The high quality firm can increase the profit by advertising the rival’s low quality product as negatively as possible …
Persistent link: https://www.econbiz.de/10014237176
In an online experiment, we measure users’ interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change “Sponsored links” or “Ads” labels...
Persistent link: https://www.econbiz.de/10014044517
In recent years there has been a significant increase in digital advertising through influencers being active on many … influencers. The factors that may affect customers' purchase decisions are seen in influencers' credibility and advertising … impact of advertising disclosure and source credibility on purchase intention. The terms ("Purchase intention") and …
Persistent link: https://www.econbiz.de/10014308320
Persistent link: https://www.econbiz.de/10010497766
. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …
Persistent link: https://www.econbiz.de/10011343292
The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …
Persistent link: https://www.econbiz.de/10010250694