Having an accurate account of preferences help governments design better policies for their citizens, organizations develop more efficient incentive schemes for their employees and adjust their product to better suit their clients' needs. The plethora of elicitation methods most commonly used...

Personal autonomy has been argued to be fundamental to well-being and is often discussed as an important driver of economic and political behavior. Yet, preferences for autonomy are not well understood, because their identification requires the separation of instrumental value attached to...

Companies are increasingly adopting Artificial Intelligence (AI) today. Recently however debates started over the risk of human cognitive biases being replicated (and scaled) by AI. Research on biases in AI predicting consumer choice is incipient and focuses on observable biases. We provide a...

Do choices feed back into and alter preferences? Widespread evidence arising in psychology and neuroscience shows that preferences change in response to own choices, a phenomenon typically explained through cognitive dissonance. The evidence, however, presents serious shortcomings casting doubts...

Do people only reject interference and keep control in order to affect the outcome? We find that 20% of subjects reject unrequired help and insist on their solution to a problem - although doing so is costly and does not change the result. We tease out the motives by varying the information...

In this paper we develop a theoretical model concerning self-control, motivation and commitment. The model, based on Gul and Pesendorfer (2001), studies a two-period decision problem of an agent who faces a given menu and might experience temptation in the second period. In this case, the agent...

We examine subsidies for health care when consumers have present-biased preferences, which lead them to underestimate the effect of today s consumption on future health. We compare immediate subsidies paid for health-conscious consumption and future subsidies rewarding a good health outcome. We...

Consumers with limited discretionary money face important trade-offs when deciding how to spend it. In the current research, we suggest that feelings of financial constraint increase consumers' concern about the lasting utility of their purchases, which in turn increases their preference for...