We study how individuals’ willingness to delegate choice is affected by heterogeneity in identity between the delegee and the delegate. While it is straightforward that such heterogeneity can affect delegation for instrumental reasons, we show experimentally that divergent identity also causes...

We examine subsidies for health care when consumers have present-biased preferences, which lead them to underestimate the effect of today s consumption on future health. We compare immediate subsidies paid for health-conscious consumption and future subsidies rewarding a good health outcome. We...

A continuing goal of experiments is to understand risky decisions when the decisions are important. Often a decision's importance relates to the magnitude of the associated monetary stake. Khaneman and Tversky (1979) argue that risky decisions in high stakes environments can be informed using...

Recommender systems are becoming a salient part of many e-commerce websites. Much research has focused on advancing recommendation technologies to improve accuracy of predictions, while behavioral aspects of using recommender systems are often overlooked. In our studies, we explore how consumer...