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Problem definition: The undesirable but inevitable consequence of running promotions is that consumers can be trained to time their purchases strategically. In this paper, we study randomized promotions, where the firm randomly offers discounts over time, as an alternative strategy of...
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The undesirable but inevitable consequence of running promotions is that consumers can be trained to time their purchases strategically. In this paper, we study randomized promotions, where the firm randomly offers discounts over time, as an alternative strategy of intertemporal price...
Persistent link: https://www.econbiz.de/10013220375
We study a monopolistic robust pricing problem in which the seller does not know the customers' valuation distribution for a product but knows its mean and variance. This minimal requirement for information means that the pricing managers only need to be able to answer two questions: How much...
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Within the framework of prospect theory, this paper considers a decision-maker who wishes to maximize an audience's experienced utility under three different settings. First, we investigate the problem of simultaneous vs. sequential release of a series such as songs or TV episodes, where the...
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Resale of used products may shrink the new-product market and create the cannibalization problem. This problem is exacerbated in the digital goods market because copies of digital goods can be perfect substitutes of the original. Many digital goods/service producers take advantage of technology...
Persistent link: https://www.econbiz.de/10013223774