Jiménez, David López; Dittmar, Eduardo Carlos; … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21
The emergence of the Internet as a commercialization method has offered organizations many opportunities. However, when buyers want to execute a transaction online, a certain distrust typically accompanies the need to provide personal data. To address this problem, assurance seals have been...