Nansha District in Guangzhou, south China, as a well-known rapid urbanization area, is characterized by the widely distributed soft soil prone to land subsidence. Accurate monitoring of surface deformation plays a significant role for the hazard prevention and mitigation. In this study, 21...

Purpose: Ethical consumption is an integral component for the sustainable development in the world and is especially challenging in the Western consumer society. This research demonstrates that mindfulness, a Buddhism-based notion, is associated with two related and distinctive approaches of...

This three-essay thesis focuses on how value of the brand, i.e. brand equity is created, with each study investigating different parts of the relationships within the brand value chain.My first essay identifies and tests a new set of brand equity drivers such as brand structure and positioning,...

Purpose: To explain and empirically test how different marketing communication channels interact with each other and contribute to brands’ diverging marketplace performance. Design/methodology/approach: With a unique data set combining key variables of major passenger car brands, the paper...