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This edition of WAN-IFRA’s annual flagship research and report reveals an industry challenged but optimistic about its business. It examines the results of publishers’ business in 2021, their forecasts for 2022 and beyond, and the trends and issues shaping the industry. Our research shows...
Persistent link: https://www.econbiz.de/10014244408
This paper plays out against a backdrop of continued closures and diminished local news reporting across much of the United States. It explores the role that media policy can and should play in supporting local journalism. In examining this topic, we investigate three fundamental questions: What...
Persistent link: https://www.econbiz.de/10014360714
It is a truth universally acknowledged, that a media company in possession of a good fortune (an audience, brand recognition and decent revenues), must (still) be in want of innovation.The pace of change in our industry means that even the biggest, most successful, companies need to continually...
Persistent link: https://www.econbiz.de/10014086430
Research studies on brand transgression (BT), service failure and recovery (SFR), and product-harm crisis (PHC) appear to have a common focus, yet the three streams developed surprisingly independently and with limited reference to one another. This situation is unfortunate because all three...
Persistent link: https://www.econbiz.de/10012864617
This annual report, the eleventh in a series dating back to 2012, provides an in-depth analysis of the current state of social media in the Middle East. As the most comprehensive and up-to-date study of its kind, it is an invaluable resource for anyone interested in the region's digital...
Persistent link: https://www.econbiz.de/10014360903
This report is the ninth in an annual series of publications, dating back to 2012, showcasing the latest developments in social media across the Middle East and North Africa (MENA) region. This year’s study is produced in partnership with the New Media Academy. The New Media Academy was...
Persistent link: https://www.econbiz.de/10014088829
This is the tenth report in a series of annual studies exploring the latest social media trends across the Middle East and North Africa (MENA) region. Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship...
Persistent link: https://www.econbiz.de/10014255470
Since the fall of 2008, a debate has raged in Washington over "targeted online advertising," shorthand for the customization of Internet ads to match the interests of users. Not only are these ads more relevant and therefore less annoying to Internet users than untargeted ads, they are more...
Persistent link: https://www.econbiz.de/10014210291
The Federal Trade Commission should avoid laying the groundwork for more onerous regulation of the online advertising marketplace, which could become the equivalent of a disastrous industrial policy for the Internet and choke resources needed to fuel e-commerce and online free speech going...
Persistent link: https://www.econbiz.de/10014210302
In recent years, federal policymakers, state legislators, and state Attorneys General have all shown renewed interest in regulating commercial advertising and marketing. Several new regulatory initiatives are being proposed, or are already underway, that could severely curtail or restrict...
Persistent link: https://www.econbiz.de/10014039342