The Federal Trade Commission should avoid laying the groundwork for more onerous regulation of the online advertising marketplace, which could become the equivalent of a disastrous industrial policy for the Internet and choke resources needed to fuel e-commerce and online free speech going...

Purpose: Small and medium sized enterprises (SMEs) are increasingly communicating and interacting with stakeholders through digital media. Therefore, this research investigates the SME owner-managers' attitudes toward the pace of technological innovation, and it examines their perceived use and...

Digital revolution in India has brought paradigm shift in the banking system and financial transactions due to online payment. Payment gateways, e-commerce applications and other benefits boost smartphone users towards digital transactions. This study focuses on identifying factors important for...

The banking system and financial transactions have taken paradigm shift in recent decade in India. The present era has entered into smartphone to smart wallet and they have become mainstream mode of online payment. Mobile users use digital payment gateway and e-commerce applications to...

This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on...

The aim of this to present consumer segmentation for, private FM Radio Channels in Ahmedabad City. The measurement of consumer preferences has always been the area of interest for the marketers and academicians too. After measurement of preferences, market segmentation is carried out for the...

Electronics, a high involvement product (HIP), consists of 8 per cent in organized retail industry in India. This category is growing at a rapid pace with many players entering into organized format of retail in this category. Recently many players have also entered into online marketing of...

Differentiation of one's offering in this competitive market becomes crucial. Furniture products till now were usually customized by Indian customers. Now, these products are also sold in organized market. National and international players have entered the market with their brands in this...

In retail industry furniture and furnishing category has become more competitive. There are many players entering into organized format of retail in this category. Therefore, it becomes important for retailers to differentiate themselves from each other. As the products are similar, one of the...

In spite of having very good growth potential, retail in India is passing through turbulent times and therefore, differentiation becomes very essential. There are various players in apparel segment in terms of lifestyle format. These apparel players deliver almost the same thing as their...