GLIGOR-CIMPOIERU, Diana Corina; MUNTEANU, Valentin Partenie - In: Economia. Seria Management 17 (2014) 2, pp. 276-289
As part of a strategic approach, aimed at assuring mutual benefits for the social cause and the business organization, a good CSR - Corporate Social Responsibility communication is vital for the success of a CSR program. We argue that there is not a problem with the legitimacy of the CSR...