An experiment was conducted in a restaurant to determine the effects of a small gift upon entry and greeting customers with a thank you for their patronage. Two types of gifts were used: a cup of yogurt and an inexpensive key chain. The authors found that providing a gift upon entry into a store...

The goal of the COST Action IS0605 “Econ@Tel” is to develop a strategic research in the crossdisciplinary field of Telecommunication Economics. This includes a multitude of different dimensions, which include: (a) a training network among key people/organizations in order to enhance...

With the fast-pace growth on apartment buildings in major cities in Indonesia, it is interesting to investigate the underlying reasons behind such high growth rates. Relying on the perspective of employee competence and prevailing activities on customer relationship management (CRM), this study...

The effects of information and communication technologies (ICTs) on the information economy and society is an issue that is attracting increasing attention. Marketing and brand management scholarship is exploring the implications of ICTs for brand proliferation and product differentiation....

The digital revolution has impacted all aspects of our lives. For governments agencies ICT can improve inter-department business, as well as deepen relationships with businesses and citizens. It can do this by enhancing and streamlining service delivery, creating a more informed and active...

The latest technologies are shifting how businesses capture, analyse and distribute data from the individual users' online activity. Therefore, this contribution critically reviews the latest developments on big data analytics and programmatic advertising. Moreover, it sheds light on the use of...

The Internet has provided a large opportunity for an abundance of information to be produced and available with very little cost. One of the downsides of this free’ information is the credibility and legitimacy of the facts and the news source. One important goal of academia is to ensure that...

The eCommerce bump witnessed over the last two years looks set to be a revenue trend that will only grow in importance for publishers. According to Group M, by 2024 retail-focused eCommerce will amount to $7 trillion in annual sales activity, making eCommerce a revenue stream that publishers...

The Consumer Electronics Show in 2021 featured innovative products for the “changed-everyday” that is expected to characterize the post-COVID-19 world. Such products demonstrate that the so-called “digital transformation” is already well underway.AI is now a mandatory foundational...