This paper introduces the method of single-neuron recording in humans to marketing and consumer researchers. First, we provide a general description of this methodology, discuss its advantages and disadvantages, and describe findings from previous single-neuron human research. Second we discuss...

This work details a novel method for delivering marketing communications – i.e., advertisement and persuasive content - during dreams. The method allows marketing researchers and practitioners to penetrate the sleeping brain and access the dreamer’s thoughts with the goal of impacting...