Billore, Soniya; Hägerdal, Hans - In: Journal of Historical Research in Marketing 11 (2019) 3, pp. 271-294
Purpose: The present paper aims to focus on the Indian influence in the transfer of, the business of and consumer markets for Indian products, specifically, textiles from producers in the South Asian subcontinent to the lands to the east of Bali. This aspect of the influence of Indian products...