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Die vorliegende Dissertation untersucht, wie Manager die Präferenzen ihrer Konsumenten vorhersagen und insbesondere, welche Rolle ein kognitiv-empathisches Verhalten von Managern innerhalb des Vorhersageprozesses spielt. Ein solches Verhalten wird als mentales "Hineinversetzen" in die...
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, we show that regret aversion (unobservable bias) significantly reduces extremeness aversion (observable bias) and … mediates the influence of cognitive regulatory focus (unobservable bias). …
Persistent link: https://www.econbiz.de/10012821258
We investigate whether two heuristics, the peak-end rule and herding, lead to cognitive biases in the index of consumer sentiment published by the University of Michigan. Both affect respondents' assessment of changes in their financial position over the past year. Consistent with the peak-end...
Persistent link: https://www.econbiz.de/10012871386
This experimental study investigates the interaction of two influential factors of biased probability judgments. Results provide new insights on the preconditions for an application of either the gambler's fallacy or its exact opponent, the hot hand fallacy. The first factor is cognitive...
Persistent link: https://www.econbiz.de/10013002558
We synthesize and discuss the available knowledge on the role of human cognition biases for sustainability and … sustainable behavior. Human cognition biases are defined as any deviation in decision making from the standard framework of …, human cognition biases in group settings are central to understanding many of the current sustainability issues. Moreover …
Persistent link: https://www.econbiz.de/10012853272
This research analyzes the neural implications of choosing the retail brand instead of the industrial brand, by means of an experiment using functional magnetic resonance imaging (fMRI). We found that the preferred brand is not the only one that stimulates emotional affiliation; that the...
Persistent link: https://www.econbiz.de/10013051890
The confirmation bias is a well-known form of motivated reasoning that serves to protect an individual from cognitive …. Because there is often systematic thought involved in generating the confirmation bias, deliberation tends to promote this … behavioral bias. Nevertheless, the importance of negative emotion in triggering the need for this bias is underappreciated. This …
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