Pousa, Claudio; Hardie, Timothy; Zhang, Xiaodi - In: International Journal of Bank Marketing 36 (2018) 5, pp. 849-867
Purpose: The purpose of this paper is to test the influence of managerial coaching on frontline employee customer orientation, sales orientation and performance in a Chinese context. Further to this first goal, the authors also aim to compare these results with those obtained with a sample of...