The concept of heuristic decision making is adapted to dynamic influence processes in social networks. We report results of a set of simulations, in which we systematically varied: a) the agents\' strategies for contacting fellow group members and integrating collected information, and (b)...

Human behavior is affected by various forms of persuasion. The general persuasive effect of high expertise of the communicator, often referred to as "expert power", is well documented. We found that a single exposure to a combination of an expert and an object leads to a long-lasting positive...