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Purpose – This study lies within “classical discourse” (Getz, 2010) within festival studies as its context is firmly situated within cultural anthropology and sociology. Unlike previous studies this research is unique in that it integrates social cognitive theory (SCT) which is usually...
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Migratory movements and tourism in general, together with the improvement of new technologies, have meant an increase … in terms of accessibility and ease of information linked to tourism. At the same time, the use of artificial intelligence … has opened new horizons in which digital marketing strategies linked to tourism can improve the industry, thus offering …
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, virtual reality, and voice assistants-are being used by companies in the tourism and hospitality industry. How are consumers … positive emotions when using AI systems also evaluate them more positively in terms of their usefulness for tourism and … range of AI systems in tourism contexts in the future. …
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