Lacárcel, Francisco Javier S. - In: Journal of tourism, sustainability and well-being 10 (2022) 3, pp. 215-226
Migratory movements and tourism in general, together with the improvement of new technologies, have meant an increase … in terms of accessibility and ease of information linked to tourism. At the same time, the use of artificial intelligence … has opened new horizons in which digital marketing strategies linked to tourism can improve the industry, thus offering …