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The relationship between business orientations and brand performance: A cross-national perspective

Ngo, Liem Viet; O'Cass, Aron - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 684-714

Persistent link: https://www.econbiz.de/10009801973

Winning through innovation and marketing: Lessons from Australia and Vietnam

O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1330

Persistent link: https://www.econbiz.de/10009806457

Balancing external adaptation and internal effectiveness: Achieving better brand performance

O'Cass, Aron; Ngo, Liem Viet - In: Journal of business research : JBR 60 (2007) 1, pp. 11-20

Persistent link: https://www.econbiz.de/10007392015

ACHIEVING ALLIANCE INNOVATION VIA ALLIANCE LEARNING: AN EMPIRICAL STUDY

BUCIC, TANIA; NGO, LIEM VIET - In: International journal of innovation management 17 (2013) 4

Persistent link: https://www.econbiz.de/10010173831

Branding for non-profits : explaining new donor decision-making in the charity sector

Gregory, Gary; Ngo, Liem; Miller, Ryan - In: Journal of Product & Brand Management 29 (2019) 5, pp. 583-600

Purpose: The purpose of this study develops and validates a model of new donor decision-making in the charity sector. Drawing upon dual process theory, the model incorporates brand salience and brand attitude as antecedents of brand choice intention, moderated by donor decision involvement....

Persistent link: https://www.econbiz.de/10012187486

Relationship marketing in Vietnam : an empirical study

Nguyen Hau, Le; Viet Ngo, Liem - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 222-235

Persistent link: https://www.econbiz.de/10009548788