Löbbers, Julian; Lins, Sebastian; Kromat, Theresa; … - In: Electronic Commerce Research 22 (2020) 4, pp. 1573-1615
Web assurance seals are actions taken by e-commerce vendors to increase their trustworthiness and alleviate consumers’ concerns. In their essence, web assurance seals are a product of negotiations, adoptions, and settlements among various groups of interests (e.g., seal authorities, vendors,...