Purpose: This study aims to answer two unique related questions on the overarching relationship between a CEO’s personal religious affiliation, the firm’s advertising spending decision and its shareholder value. First, does the CEO’s religious affiliation, a proxy for risk taking,...

The Australian telecommunications market is a typical mature market in a developed country. This paper gives an overview of the Australian telecommunication market’s development, industry structure, major components and contributions, major firms, key government agencies and organizations in...

Collaborate with peer-sized or larger-sized partner helps the firm to enhance its process, product quality, reputation, and market position. Therefore, when choosing collaborator, firms prefer peer-sized or lager-sized partners. Many empirical researches try to link the firm’s size with the...

We analyse the relationship between the extent of a firm's corporate social responsibility (CSR) and its long-term survival probability. We conjecture that a better CSR rating is associated with a lower probability of corporate failure and a longer survival period. Consistent with this, we...

The emergence of COVID-19 has drastically transformed the way people are working along with that the productivity of firms is also affected due to this catastrophic event that happened at the end of the year 2019. The teleworking aspect has gained momentum during COVID-19 and it has been used...

Purpose: This paper studies the relationships among consumers’ perceptions of brand personality, consumers’ brand attitudes and brand-owned social media content marketing (SMCM). The moderating effect of the brand content relevancy was also assessed. Design/methodology/approach: A...