Danaher, Peter J. - In: Marketing Science 21 (2002) 2, pp. 119-138
There are now available a number of new subscription services that comprise a dual pricing system of a monthly access … unjustified and thereby relinquish the service. Providers of such services, therefore, usually offer several pricing packages to … theoretical pricing models. The application area is the cellular phone market, but for a new rather than an existing product. To …