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Facebook therapy? : why do people share self-relevant content online?
Buechel, Eva; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009356635
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Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy; Berger, Jonah; Van Boven, Leaf - 2011
Persistent link: https://www.econbiz.de/10009356637
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How the quantity and timing of social influence impact product adoption
Iyengar, Radha; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376749
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Multivariate visual diffusion for social groups
McShane, Blake; Bradlow, Eric T.; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376755
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How attribute quantity influences option choice
Sela, Aner; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376777
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Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah; Ho, Benjamin; Joshi, Yogesh V. - 2011
Persistent link: https://www.econbiz.de/10009376785
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Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.; Berger, Jonah - 2010
Persistent link: https://www.econbiz.de/10009377074
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Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta - 2010
Persistent link: https://www.econbiz.de/10009377076
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Message splitting : using attention-grabbing material to increase prosocial behavior
Fast, Nathanael J.; Berger, Jonah - 2010
Persistent link: https://www.econbiz.de/10009377077
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Can losing lead to winning?
Berger, Jonah; Pope, Devin - In: Management science : journal of the Institute for … 57 (2011) 5, pp. 817-827
Persistent link: https://www.econbiz.de/10009153918