Kaur, Puneet; Dhir, Amandeep; Talwar, Shalini; Ghuman, … - In: International Journal of Contemporary Hospitality Management 33 (2021) 4, pp. 1129-1159
Purpose: The theory of consumption values (TCV) has successfully explained much consumer choice behavior, but few studies have investigated the values that drive food-delivery application (FDA) use. This study aims to bridge this gap by extending the TCV to the FDA context to examine food...