The aim of this paper is to understand the drivers of international performance for service firms. Qualitative interviews and a literature review are used to build the model which is tested empirically on computer-related (CR) service firms using structural equation modeling (SEM). Results show...

Purpose – This paper aims to provide an adequate instrument to measure involvement, its antecedents and its impact on behaviours relating to ethical product consumption, using the case of fair trade. Design/methodology/approach – Based on an in‐depth analysis of the involvement literature...

Fair Trade presents several benefits to the participating producers and cooperatives, such as higher prices or advance payment. However, the shift from an alternative system of distribution to a mainstreaming strategy focusing on sales and using the conventional distribution structures could...

Fair trade critiques the historical inequalities inherent in international trade and seeks to promote social justice by creating alternative networks linking marginalized producers (typically in the global South) with progressive consumers (typically in the global North). The first of its kind,...

Purpose – The purpose of this paper is to analyse the effect of distributing sustainable labels on the retailer’s corporate brand. More specifically, the objectives are to investigate how the scope of a portfolio of sustainable labels affects the consumer perceived ethicality (CPE) of the...

The aim of this study is to find out why people are telling the truth: is it a desire to respect trust, to avoid losses for others, or a mere distaste for lying per se? To answer this question we study a sender-receiver game where it is possible to delegate the act of lying and where it is...

Delineation of someone's ownership typically involves the sense of deservedness: the property right is respected as long as the owner deserve to own the object. Objectively, deservedness is often linked to one's actions or specific attributes that justify the owner's claims. We argue that people...