Section 1 Social Media Strategy Development -- Chapter 1 Introduction -- Chapter 2. Social Media Strategy Development -- Chapter 3. Let's Start from the Beginning: Understanding Audiences -- Chapter 4. Managing Reputation, Risk, Issues and Crises -- Chapter 5. The Foundational Components of...

Purpose: The purpose of this paper is to identify the position of creativity within Australian public relations courses and explore how academics embed what is often identified by industry as a core skill for future and current practitioners. Design/methodology/approach: The study consists of...

1. Introduction -- Part I. Social Media Strategy Development -- 2 Social Media Strategy Development -- 3 Let’s Start from the Beginning: Understanding Audiences -- 4. Managing Reputation, Ethics, Risk, Issues and Crises -- 5. The Foundational Components of Strategy -- 6. Stop Selling, Start...