how women produce and consume ideologies of pregnancy. Design/methodology/approach – A total of 19 pregnant women ages 24 … prosumption theory in a new social context: pregnant women. Findings articulate the importance of gender and the necessity of … incorporating women's lived experiences into theories of prosumption. Practical implications – Social marketers benefit from …

Purpose – The purpose of this paper is both to argue that CSR has a role to play in the empowerment of women in India …

– government, community, company, and the individual. It also aims to stress that women managers in Croatia are still discriminated …/methodology/approach – This paper is based on several different researches conducted on different populations – those of women managers and of SME … to be communicated on four different levels simultaneously. Even though there are more women managers in higher positions …